Assistant Brand Manager
Hayat -
Nasr City, CairoPosted 5 years ago155Applicants for1 open position
- 28Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Support the Marketing Manager in the achievement of the yearly plan via completion/launching of all initiatives as planned and achieving specified volume targets.
- Coordinate and assist for execution of specific activities in the marketing calendar as per objectives mentioned in the annual plan.
- Visit the market in order to monitor the brand performance, the off take, and the competition activity.
- Ensure that annual profit, volume and market share objectives are achieved.
- Assist in setting volume and value targets for relevant brands and revise it on monthly bases with the sales force.
- Observe and report brand performance against objectives and initiate plans to ensure that objectives are fully met.
- Perform detailed analysis (including consumer, competitive, and financial) to identify marketing opportunities and develop plans using ATL & BTL to defend competitive threats and grow the base business.
- Liaise with Sales Team to ensure a combined commercial plan is developed to hit the company’s long term growth markets.
- Liaise with Advertising and Media agencies and external vendors for the execution, development and evaluation of advertising campaigns and brand activities.
- Understand and apply latest trends in the market, competition and/or product performance.
- Respond timely to requests from customers.
- Manage administrative responsibilities in a timely manner.
- Maintain high ethical and professional standards with all business contacts in order to main the company excellent reputation within the FMCG community.
- Participate in the development of product concepts, help uncover relevant consumer insights and translate these insights into provocative consumer advertising.
- Effectively analyze market research data to identify business issues and trends.
- Conduct competitive analysis that identifies competitor strategies, strengths and weaknesses.
- Assist Marketing Manager in post-launch analysis and reporting of new product initiatives vs. plan, including implications for the business and recommended actions.
- Assist various departments to design and implement various sales materials such as merchandising and brochures for brand products.
- Assist in the development of new label designs, package designs, marketing materials and others.
Job Requirements
- 1-3 years brand marketing experience in FMCG industry
- Strong and Strategic analysis capability for driving future strategies
- Analytical & Innovative thinking leading to flawless execution
- Creativity
- Strong presentation & communication skills (both compiling and presenting)
- Team work spirit
- Able to meet tight deadlines & willing to put in long working hours
- Self-motivated
- Positive and confident attitude
- Ability to work under stress to fulfill brand management activities in time.
- Extensive knowledge of market research and other concepts of branding and marketing goods.
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