Assistant Brand Manager

Hayat Kimya - Nasr City, Cairo

Applicants for
1 open position
Experience Needed:
1 to 3 years
Career Level:
Entry Level
Job Type:
Full Time
Arabic, English
1 open position
About the Job
  • Support the Marketing Manager in the achievement of the yearly plan via completion/launching of all initiatives as planned and achieving specified volume targets.
  • Coordinate and assist for execution of specific activities in the marketing calendar as per objectives mentioned in the annual plan.
  • Visit the market in order to monitor the brand performance, the off take, and the competition activity.
  • Ensure that annual profit, volume and market share objectives are achieved.
  • Assist in setting volume and value targets for relevant brands and revise it on monthly bases with the sales force.
  • Observe and report brand performance against objectives and initiate plans to ensure that objectives are fully met.
  • Perform detailed analysis (including consumer, competitive, and financial) to identify marketing opportunities and develop plans using ATL & BTL to defend competitive threats and grow the base business.
  • Liaise with Sales Team to ensure a combined commercial plan is developed to hit the company’s long term growth markets.
  • Liaise with Advertising and Media agencies and external vendors for the execution, development and evaluation of advertising campaigns and brand activities.
  • Understand and apply latest trends in the market, competition and/or product performance.
  • Respond timely to requests from customers.
  • Manage administrative responsibilities in a timely manner.
  • Maintain high ethical and professional standards with all business contacts in order to main the company excellent reputation within the FMCG community.
  • Participate in the development of product concepts, help uncover relevant consumer insights and translate these insights into provocative consumer advertising.
  • Effectively analyze market research data to identify business issues and trends.
  • Conduct competitive analysis that identifies competitor strategies, strengths and weaknesses.
  • Assist Marketing Manager in post-launch analysis and reporting of new product initiatives vs. plan, including implications for the business and recommended actions.
  • Assist various departments to design and implement various sales materials such as merchandising and brochures for brand products.
  • Assist in the development of new label designs, package designs, marketing materials and others.
Job Requirements
  • 1-3 years brand marketing experience in FMCG industry
  • Strong and Strategic analysis capability for driving future strategies
  • Analytical & Innovative thinking leading to flawless execution
  • Creativity
  • Strong presentation & communication skills (both compiling and presenting)
  • Team work spirit
  • Able to meet tight deadlines & willing to put in long working hours
  • Self-motivated
  • Positive and confident attitude
  • Ability to work under stress to fulfill brand management activities in time.
  • Extensive knowledge of market research and other concepts of branding and marketing goods.
About this Company

The history of Hayat Holding goes back to 1937, challenging times when Turkey was taking its first steps towards industrialization. Initially working in the wholesale fabric business, the Kiğılı Family entered the manufacturing industry in 1967, when Yahya Kiğılı started... (More)

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