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Job Description
- If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our newly build brand related to health care
- Also grow our lovely online coaching platform "ConsulTrust"
- We have two projects on hand, one related to Medical Tourism and one for online coaching.
- Both our website and mobile application. We are looking for someone who can drive our marketing team and help us get maximum revenue possible from these platforms
- Marketing plan should include both indoor, outdoor, and online
- Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploying successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partnerships with key industry players, agencies and vendors
- Be in charge of marketing budget and allocate/invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
Job Requirements
- BS/MS degree in marketing or a related field
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website and mobile analytics tools (e.g., Google Analytics, Google Firebase, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Candidate must have experience in Middle-East markets