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Marketing Manager (Health & Education)

HUD Systems LTD
Maadi, Cairo
Posted 5 years ago
111Applicants for1 open position
  • 100Viewed
  • 15In Consideration
  • 85Not Selected
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Job Details

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Job Description

  • If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our newly build brand related to health care
  • Also grow our lovely online coaching platform "ConsulTrust"
  • We have two projects on hand, one related to Medical Tourism and one for online coaching.
  • Both our website and mobile application. We are looking for someone who can drive our marketing team and help us get maximum revenue possible from these platforms
  • Marketing plan should include both indoor, outdoor, and online
  • Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploying successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partnerships with key industry players, agencies and vendors
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals

Job Requirements

  • BS/MS degree in marketing or a related field
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website and mobile analytics tools (e.g., Google Analytics, Google Firebase, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Candidate must have experience in Middle-East markets

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