Corporate Marketing Manager

Job Main purpose:

• Responsible for managing a portfolio of brands within different categories achieving company business objectives through leading the implementation of the marketing and communication strategies.

Key Accountabilities:

• Responsible for brand positioning, KPI’s and strategic marketing plans to ensure profitable growth and growing consumer base.
• Plan for the Marketing budget based on the annual business strategic objectives
• Manage the department budget to deliver all marketing activity within the agreed budget
• Develop categories and brands visions and strategies.
• Plan and oversee the company’s advertising and promotions activities, including media planning and acquisitions.
• Lead different brand teams to identify consumer groups, understand their needs, perceptions, attitudes and translate them into relevant products, brands and brand extensions.
• Monitor sales figures of the company’s products against retail audit readings.
• Work closely with the General Manager in developing category and brand strategic plan.