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Job Description
- Configure Pay Per Click accounts, profiles, filters, and goals.
- Create and plan a variety of PPC campaigns across a range of digital channels.
- Create, implement, and test Pay Per Click strategies.
- Manage budgets in line with strategy and ensure that monthly spend is on target.
- Oversee existing campaigns and make recommendations on how to optimize them.
- Implement ad copy tests to produce optimal click-through and conversion rates.
- Advise on the best advert templates that achieve the campaign KPIs.
- Produce detailed analysis and reports of ad campaigns periodically.
- Build, launch, optimize and report on paid social media campaigns on Facebook, Instagram, Twitter, LinkedIn, YouTube and other social platforms.
- Help in SEO activities to work along with the SEM campaigns.
- Track, report, and analyze website analytics, PPC initiatives and campaigns.
Job Requirements
- 4+ years of proven SEM experience, managing PPC campaigns and paid social media advertising.
- Well versed in performance marketing, conversion and online customer acquisition.
- Proficiency in using Google AdWords, Google Analytics.
- Knowledge of other performance tracking tools is a huge plus.
- Proficiency in MS Excel.
- Proficiency in English written and spoken.
