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Group Brands Manager

Nahdet Misr Publishing Group
Mohandessin, Giza
Posted 5 years ago
96Applicants for1 open position
  • 92Viewed
  • 22In Consideration
  • 70Not Selected
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Job Details

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Job Description

Lead a group of brand mangers

  • Lead, set and align on the long-term strategic vision for the Brand and brand strategy to ensure brand health and to deliver sales and profit targets, Provide guidance and inputs for strategic way forward of the company
  • Collaborate with cross functional to achieve the best marketing results:
    • R&D –
    • Sales Team
    • Promoters –
  • Maintain a tight linkage to commercial agenda and results providing insightful to-dos or opportunities that may serve to enhance brand performance
  • Develops and manages the internal brand marketing approach. Works to identify key internal stakeholders and the best ways to increase collaboration, support and impact for the organization. Identifies the right venues for interfacing and building internal networks.
  • Collaborates with project teams, as needed, to develop communications strategies and content for internal and external stakeholder groups (i.e., marketing collateral, marketing strategy, or awareness campaigns)
  • Manages and partners with external agencies (i.e. advertising, marketing or public relations) as needed

Job Requirements

  • Education & Training: Post graduate business study (MBA) or equivalent experience
  • A minimum of 10 years prior Marketing experience within another large company
  • Prior experience managing cross-functional teams, including external agency partners
  • Proven track record of identifying rich consumer insights and translating them into effective marketing programs and product innovation pipeline.

Desired Characteristics:

  • Creative Thinker which embraces creative ideas, concepts, and approaches that deliver better results
  • Brand/Cultural Passion: Appreciates diverse thought leadership and is excited to explore approaches that can impact and shape culture
  • Consumer Empathy: Deep understanding of and interest in consumer behavior. Ability to identify trends and insights that lead to impactful communications. Sees unique connections in data, events, and trends to anticipate business opportunities and brings them forward
  • Strong Communicator: Effectively communicates needs, priorities across cohort in and outside the organization.
  • Drive for Results: Displaying a sense of urgency, bias for action, and strong attention to detail
  • Balanced Approach: Considers the appropriate factors involved when taking calculated risks. Effectively uses governance and appropriate follow-up process to manage challenges and risk
  • Deep understanding of 3 C’s (Consumer, Customer, Competition), trends, practices, information and insights impacting the business, enabling sound decisions to be made. Can focus the organization on the right ideas to deliver targeted business results
  • Clear demonstration of project & team leadership and influencing others by doing it the right way. Can develop project work estimates, new product forecasts, align and motivate cross-functional & cross-divisional teams. Can develop collaborative relationships across multiple work groups to ensure effective execution

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