Performance Marketing Executive
Swvl -
Maadi, CairoPosted 5 years ago80Applicants for1 open position
- 73Viewed
- 16In Consideration
- 56Not Selected
Job Details
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Job Description
- Manage high quality acquisition programs, campaigns, and activities on online platforms
- Implement and apply Performance marketing strategies between paid social and display network channels.
- Track daily KPIs of online channels and report daily – weekly – monthly performance
- Develop A/B testing idea on targeting and creative variation
- Develop performance marketing campaigns across channels such as Facebook, Instagram, twitter, Google Ads, double click and ad networks
- Budget allocation between online marketing channels
- Build and follow a suitable attribution model for marketing channels
- Optimize SEO, SEM and mobile application stores
- Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies
Job Requirements
- 2+ years of experience driving performance marketing campaigns through SEM, programmatic display, paid social, re-marketing, and referrals
- Strong analytical skills, proficiency in Excel and performance marketing tools like Tableau, Google Analytics, SQL is a plus
- Experience of mobile and social marketing for apps domain is preferred.
