Marketing Communication Manager - Mass Transportation

Careem - Cairo

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Experience Needed:
More than 8 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job

At Careem, our mission is to simplify & improve the lives of people, initially through solutions that make transportation in the region reliable, and over time, through disruptions in payments and logistics. In the process, we want to build an organization that inspires and become a world-class institution from the region.

Careem is the MENA regions leading ride-hailing platform and newest Tech Unicorn. With 30% monthly growth, we now operate in 90+ cities across 13+ countries and host over 15 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018. Read more about us here and here.

Join us in building a world-class institution in the Middle East and experience the thrill of being part of a high-growth technology company, to improve people's lives.

ABOUT THE ROLE

  • Set and plan overall marketing-brand strategy to fulfill necessary acquisition and engagement targets.
  • Plan Quarterly Marketing Campaigns (Objectives & Messages)
  • Manage Marketing channels for Careem Bus (Digital,Social,Physical)
  • Select and Brief partner marketing agencies.
  • Oversee creation of all digital and physical marketing content to ensure it aligns with the overall product and brand strategy of Careem.
  • Lead & Monitor directly execution of digital and social campaigns.
  • Oversee indirectly offline campaigns with Marketing Operations team to ensure overall success.
  • Receive and process briefs as the in house marketing function for Careem Bus team.
  • Lead and manage Marketing Communication team
Job Requirements

Key Performance Indicators:

  1. Budgeted VS Spent for Quarter
  2. User Acquisitions Metrics: Sign ups, Activation, First Trips, New Users, Cost of Acquisition, CPFR
  3. Retention Metrics: Customer Life time value, Weekly Retention

Qualifications/Skills:

  1. 8+ Years of experience working for a top tier Marketing Agency
  2. Previous experience running BTL/ATL Campaigns
  3. Proven track-record in building strong brands
About this Company

Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation.
Careem’s mission is to simplify and improve the... (More)

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