Digital Marketing Specialist

Superior Business Solutions - Nasr City, Cairo

23
Applicants for
1 open position
8
Seen
1
Shortlisted
5
Rejected
Experience Needed:
More than 2 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
5,000 to 7,000 EGP per month
Vacancies:
1 open position
About the Job

Main Job Duties:

  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Analyze websites and document changes required for SEO.
  • Monitor, on an on-going basis, SBS SEO results and manage projects to ensure continued high rankings.
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Proactively make strategic PPC campaign recommendations.
  • Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Optimize landing pages for search engine quality score.
  • Serve as liaison with paid search engine contacts.
  • Web development experience is a plus.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
  • Minimum of 2 years of search engine optimization and pay-per click experience.
  • Bachelor degree of any discipline.
  • Google Analytics knowledge and experience are a big plus
  • Must have experience of Google Ad words.
  • Must be certified Google Ad words.
  • Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
  • Have a proven experience in SEO
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
  • Excellent Microsoft Office skills.
  • Web programming skills are a plus but not required.
  • Strong oral and written communication skills.
  • Excellent analytical skills.
  • Outstanding customer service skills.
  • Ability to work independently and within a team environment.
  • Strong independent planning and problem-solving skills.
  • Previous experience in prestigious or international companies.
About this Company

Empowered by the deep understanding of the Middle East Local and Regional market, SBS is an innovative, dynamic, and progressive company, founded by a team of professionals with solid and diverse experience locally and regionally, focusing on providing a wide range of health... (More)

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