Marketing Specialist

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

About Al-Futtaim IKEA

GROWING TOGETHER…

We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people.
We believe in discovering and developing the talent in each of us and we offer positions that challenge your skills and inspire you to grow.
Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.

About You

You are a motivated, self-sufficient professional with great attention to details and a Team player with positive, constructive attitude who is willing to continuously learn and develop new skills, and keep up-to-date with key markets

What’s more, we believe that you have the following knowledge, capabilities and motivation:

About the role
Role Purpose

Reporting to the Country Marketing Manager, you will need to work closely with marketing manager to execute strategies supporting business objectives, optimize related activity targets, manage roll out campaigns plans, foster and tailor market insights and set activity KPI.

Own a creative mind to lead and manage agencies and vendor’s day to day operation with a multi-channel communication strategy for IKEA Al-Futtaim Egypt

In doing so, and working closely with our agencies, web development team, and internal stakeholders, you will help inspire people to create a better everyday life for themselves by visiting IKEA stores, and IKEA.com and all other branded portals through developing a personalized content.

KEY ROLE SPECIFIC ACCOUNT ABILITIES:

• •Support the Marketing Manager in developing the Digital Mrketing Plan – in line with the predefined business priorities and KPIs.
• Using all digital channels to ensure top of mind awareness of the IKEA brand.
• Create and implement SEM strategy and budget allocation to meet business objectives.
• Effectively manage digital advertising budgets in order to maximize ROI, engagement and reach to drive e-commerce activities and traffic generation across SEM, Digital Media, and Paid Social.
• Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the IKEA digital touchpoints including Social, Paid banners, website, and LED screens
• Working with Social agency to insure all communities are being controlled to the best global standards.
• Provide specific input towards the optimization of marketing content, and user interface optimization on owned media platforms including the IKEA website.
• Support the Manager Marketing in identifying, leveraging and optimizing new and existing channels and touch-points – reflecting relevant cultural, language, market and / or audience insights and data.