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Job Description
- Establish marketing objectives based on company’s expansion plan and market forecasts.
- Create and develop the annual marketing strategy and tactics to get raise awareness and drive qualified traffic
- Create the annual marketing budget for the department and allocate/invest funds wisely
- Overlook all marketing channels such as advertising, social media (content creation) and branding and coordinate with agencies
- Research and analyze market trends, demographics, pricing structures, competitor’s services, and other relevant information to construct market research.
- Analyze and report performance of marketing campaigns
- Build strategic relationships, online and offline partnerships and sponsorship opportunities with key industry players, agencies and vendors
- Approve and oversee the creative development and execution of promotional materials, social media campaigns and activations, advertisements, and other marketing-related projects
- Produce valuable and engaging content for the company’s website and blog that attracts and converts our target groups
- Train and Supervise the marketing department staff members
- Track all marketing and sales data and create detailed written reports and presentations as required on a quarterly basis.
Job Requirements
- BA/BS degree in marketing, or Mass Communication or any other relevant field.
- Marketing Diploma or Course is preferable
- In-depth understanding of marketing concepts
- Familiar with the latest trends, technologies, methodologies and best practices in online and offline marketing and measurement tools.
- Proficiency in English language is a must.
- Proficiency in using MS office Programs.
- Efficient communication and negotiation skills
- Resourcefulness, dependability and decision making
- Outstanding organizational and time management skills.
- Strong leadership skills
- Efficient in problem solving
- Efficient in presentation skills
- Attention to details
- Ability to think creatively and innovatively
- Integrity – Job requires being honest and ethical
- Excellent analytical skills to forecast and identify trends and challenges
- Budget-management skills and proficiency