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Job Description
- Planning, development, and execution of digital programs and campaigns, including online advertising, website strategy, and design, social media, mobile and deliverables.
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and pay-per-click initiatives and campaigns.
- Distill data from analytics and implement improvements to lead generation programs.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising link.
- Work with the development team to ensure SEO best practices are properly implemented on the newly developed code.
- Work with marketing teams to drive SEO in content creation and content programming.
- Other duties as assigned or are necessary that support the overall business needs.
Job Requirements
- Bachelor degree in a relevant Field related to marketing.
- Excellent command of English language.
- excellent computer and Ms office skills including internet surfing.
- Knowing the basics of marketing
- Knowing how to plan and have the ability to manage time
- Having creative and good presentation skills
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
- Know how to plan, create and implement a marketing strategy
- Understand the key measurement tools available
- Developing social presence and advocating brands effectively
- Stay current in marketing trends and news e.g. Google updates and changes in algorithms
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