Digital Marketing Specialist

United Bio Med -
Heliopolis, CairoPosted 5 years ago

22Applicants for1 open position

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Planning, development, and execution of digital programs and campaigns, including online advertising, website strategy, and design, social media, mobile and deliverables.
Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and pay-per-click initiatives and campaigns.
Distill data from analytics and implement improvements to lead generation programs.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising link.
Work with the development team to ensure SEO best practices are properly implemented on the newly developed code.
Work with marketing teams to drive SEO in content creation and content programming.
Other duties as assigned or are necessary that support the overall business needs.

Bachelor degree in a relevant Field related to marketing.
Excellent command of English language.
excellent computer and Ms office skills including internet surfing.
Knowing the basics of marketing
Knowing how to plan and have the ability to manage time
Having creative and good presentation skills
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
Know how to plan, create and implement a marketing strategy
Understand the key measurement tools available
Developing social presence and advocating brands effectively
Stay current in marketing trends and news e.g. Google updates and changes in algorithms