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Job Description
- Leading the digital marketing team, starting from hiring, monitoring performance, KPIs, Etc.
- Responsibility for planning and budgetary control of all digital marketing campaigns.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, and all social media channels.
- Managing online brand and product campaigns to raise brand awareness.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Identify trends and insights, and optimize spend and performance based on the insights
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Write, develop, and strategize for online content production and scheduling.
- Evaluating customer research, market conditions, and competitor data.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Job Requirements
- BS/MS degree in marketing or a related field
- Digital Marketing Certificates is a plus
- More than 5 years in Digital Marketing.
- Possess an excellent oral and written level of English
- Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google AdWords, Twitter Ads.
- Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.
- Experience of digital marketing at strategic and hands on operational level.
- Excellent grasp of social media and website metrics and best practices
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
- Experience in optimizing landing pages and user funnels
- Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
- Perfect presentation skills
- Creative and out of the box thinker
