Digital Marketing Manager - Alexandria
Scitecs -
Alexandria, EgyptPosted 5 years ago45Applicants for1 open position
- 42Viewed
- 13In Consideration
- 29Not Selected
Job Details
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Job Description
- We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company and our clients.
- You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads so Sales can close them into customers.
- The inbound Manager will spearhead and drive digital presence; creating innovative ideas that elevate the inbound digital strategy.
- The role will stay on top of and ahead of the latest digital trends. The candidate will evaluate, recommend, and guide the execution of digital programs.
Responsibilities:
- Understands and contributes to the overall marketing strategy while responsible for leading the digital strategy and execution.
- Understand key business challenges and leverage digital to overcome these challenges.
- Understands the buyer journey and maps SEO and paid efforts to support the strategy.
- Build and manage SEO, SEM, platforms. Implement strategies to drive conversions.
- Understands website conversion rates and analytics to recommend, implement and manage web strategy.
- Collaborate with product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
- Responsible for the inbound marketing system (Hubspot)
- Create logical workflows in order to nurture relationships with prospects.
- Full responsibility for reaching key business metrics targets including leads, MQLs, SQLs, Sales Ready & Nurturing and Opportunities
- Research and strategize implementation of new or updated digital recommendations based on the changing digital space; implement recommendations with the help of the vendor teams and/or internal team members to accomplish set goals.
- Enabling our digital social media presence by implementing the best practices for B2B model..
- Other responsibilities as necessary to meet performance expectations and goals, or as assigned
- Meeting required KPI's and targets
- Reporting Directly to the Managing director
Job Requirements
Requirements :
- Bachelor’s degree in Marketing, Online Marketing or equivalent.
- Having a knowledge in IT business is an added value.
- Leadership experience with excellent communication skills, both written and verbal.
- Minimum of 5 years of experience with B2B organization in marketing, digital media, or similar discipline.
- Experience developing a content marketing strategy
- Strong digital marketing skills: digital advertising (including paid search), mobile, lead generation, SEO , PPC Ad management.
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Advanced familiarity with marketing automation software such as (Hubspot, Marketo, others), CMS, CRM, PPC, Email Marketing, Landing Page Design, Workflows, Segmentation, HTML/CSS.
- Strong acumen in web content writing optimized for relevant keywords.
- Strategic and innovative thinker
- Self-motivated and committed to timely and high quality outcomes.
- Ability to work well individually and in a collaborative, team environment
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