Digital Marketing Manager - Alexandria

• We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company and our clients.
• You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads so Sales can close them into customers.
• The inbound Manager will spearhead and drive digital presence; creating innovative ideas that elevate the inbound digital strategy.
• The role will stay on top of and ahead of the latest digital trends. The candidate will evaluate, recommend, and guide the execution of digital programs.

Responsibilities:

• Understands and contributes to the overall marketing strategy while responsible for leading the digital strategy and execution.
• Understand key business challenges and leverage digital to overcome these challenges.
• Understands the buyer journey and maps SEO and paid efforts to support the strategy.
• Build and manage SEO, SEM, platforms. Implement strategies to drive conversions.
• Understands website conversion rates and analytics to recommend, implement and manage web strategy.
• Collaborate with product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
• Responsible for the inbound marketing system (Hubspot)
• Create logical workflows in order to nurture relationships with prospects.
• Full responsibility for reaching key business metrics targets including leads, MQLs, SQLs, Sales Ready & Nurturing and Opportunities
• Research and strategize implementation of new or updated digital recommendations based on the changing digital space; implement recommendations with the help of the vendor teams and/or internal team members to accomplish set goals.
• Enabling our digital social media presence by implementing the best practices for B2B model..
• Other responsibilities as necessary to meet performance expectations and goals, or as assigned
• Meeting required KPI's and targets
• Reporting Directly to the Managing director