Digital Marketing Manager

Scitecs - Alexandria

18
Applicants for
1 open position
18
Seen
11
Rejected
Experience Needed:
More than 5 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential
Languages:
English
Vacancies:
1 open position
About the Job
  • We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company and our clients.
  • You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads so Sales can close them into customers.
  • The inbound Manager will spearhead and drive digital presence; creating innovative ideas that elevate the inbound digital strategy.
  • The role will stay on top of and ahead of the latest digital trends. The candidate will evaluate, recommend, and guide the execution of digital programs.

Responsibilities:

  • Understands and contributes to the overall marketing strategy while responsible for leading the digital strategy and execution.
  • Understand key business challenges and leverage digital to overcome these challenges.
  • Understands the buyer journey and maps SEO and paid efforts to support the strategy.
  • Build and manage SEO, SEM, platforms. Implement strategies to drive conversions.
  • Understands website conversion rates and analytics to recommend, implement and manage web strategy.
  • Collaborate with product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
  • Responsible for the inbound marketing system (Hubspot)
  • Create logical workflows in order to nurture relationships with prospects.
  • Full responsibility for reaching key business metrics targets including leads, MQLs, SQLs, Sales Ready & Nurturing and Opportunities
  • Research and strategize implementation of new or updated digital recommendations based on the changing digital space; implement recommendations with the help of the vendor teams and/or internal team members to accomplish set goals.
  • Enabling our digital social media presence by implementing the best practices for B2B model..
  • Other responsibilities as necessary to meet performance expectations and goals, or as assigned
  • Meeting required KPI's and targets
  • Reporting Directly to the Managing director
Job Requirements

Requirements :

  • Bachelor’s degree in Marketing, Online Marketing or equivalent.
  • Having a knowledge in IT business is an added value.
  • Leadership experience with excellent communication skills, both written and verbal.
  • Minimum of 5 years of experience with B2B organization in marketing, digital media, or similar discipline.
  • Experience developing a content marketing strategy
  • Strong digital marketing skills: digital advertising (including paid search), mobile, lead generation, SEO , PPC Ad management.
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Advanced familiarity with marketing automation software such as (Hubspot, Marketo, others), CMS, CRM, PPC, Email Marketing, Landing Page Design, Workflows, Segmentation, HTML/CSS.
  • Strong acumen in web content writing optimized for relevant keywords.
  • Strategic and innovative thinker
  • Self-motivated and committed to timely and high quality outcomes.
  • Ability to work well individually and in a collaborative, team environment
About this Company

Scitecs is the first inbound marketing agency based in Egypt originated in 2010 with a multinational exposure, dealing with clients from different continents. We provide creative and strategic digital solutions for our clients to engage with their target market and meet the... (More)

See all Careers and Jobs at Scitecs
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