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Job Description
- The SEO / SEM Specialist will manage and execute search strategies for clients across a variety of industries, using both paid search and organic tactics.
- The specialist will devise content strategies, research, and test keywords, manage Pay-Per-Click campaigns, analyze click-through data, and identify synergies between SEO and SEM to inform both strategies
Requirements
- Review and analyze company and clients’ sites for areas of improvement
- Develop keyword and contextual search strategies
- Manage pay-per-click campaigns
- Write effective headlines, copy, and websites
- Develop relationships with industry publications and bloggers
- Understand the use of landing pages and how to write effective call-to-actions
- Work with analytics team to strategize on ways to improve and track site performance
- Stay up to date with SEO blogs and best practices, using resources like SEMRush and Google Search Console
- Manage outreach and link-building efforts to drive visibility within search engines
- Take key concepts and extrapolate to metrics and reporting
- Work within cross-functional teams and integrate SEM campaigns and SEO approach within all applicable client online media campaigns
- Manage campaign budgets and forecasts
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
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Job Requirements
- At least 3-5 years of sales and marketing in the software industry and SEO.
- Proven work experience as a Digital media specialist or Digital marketing manager
- Experience and high skills in the work platforms (Snape Chat - Instagram- Facebook - Twitter - Email Marketing - Google Adwords ads)
- Experience with visual communication principles
- Familiarity with web design and content management systems
- Excellent analytical and project management skills
- Strong verbal and written communication skills
- BSc degree in Marketing, Digital media or relevant field
- Additional qualification in web design or animation is a plus
- Specialist in Search Engine Optimization SEO
- Specialist in Email marketing
- Experience in dealing with accounting and administrative programs and CRM programs and direct and indirect marketing.
- Excellent level of speaking & Written English Communication Skills, Computer Literate.
- Have extensive experience in marketing and selling accounting and administrative programs
- Must be familiar with all tactical facets of marketing: e-mail marketing, print publications, SEO, SEM, social media, webinars, and digital media buys
- Proficiency with Microsoft suite, including Excel, Google Docs, etc…