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Job Description
Job brief:
The Senior Digital Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads.
Responsibilities :
- Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC, and SEM)
- Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
- Manage planning and development of native and direct response advertising campaigns across PPC, Adwords, Facebook across various ad networks including but not limited to Native Ads network.
- Manage, optimize and report on campaigns performance in order to optimize CPA ROI goal.
- Analyze Keywords and manage campaign targeting process across search tools.
- Manage analysis of all campaigns across all platforms in order to optimize campaign performance.
- Understand the key measurement tools available.
- Media buying, billing, and follow-ups.
- Provide reports on purchases/expenses/invoices.
- Keep track of media buying and its ROI.
Job Requirements
- B.A./B.S. in marketing, marketing communications, or related field.
- 2-3 years’ experience in online marketing, managing budgets and achieving revenue targets.
- Mastery of major social platforms to reach specific audience segments.
- Fluency with Google Analytics and similar tools.
- Ability to translate analytics and metrics into actionable insights.
- Ability to manage multiple projects with speed and accuracy in a deadline-driven environment.
- Strong knowledge and experience of Google Adwords, Google Analytics, Twitter Analytics, Facebook Insights, Webmaster Tools.
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)