Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Responsible for managing the marketing team and agencies for both SEO and PPC, ensuring KPIs are established in line with marketing and business strategies.
Responsible for website and e-commerce strategies:
- Agree, implement and report on ROI of PPC budgets and campaigns, ensuring keyword strategies (as part of acquisition strategies) are consistent with season and message.
- Maximize online traffic, retention and conversions through multi-channel seasonal content marketing and implementation of latest SEO best practice reporting on ROI.
- Increase online transactions by implementing e-commerce best practice and delivering exceptional user experiences.
- Monitor website performance/functionality to deliver improvements to customer journey in line with budgets and business.
- Ensure integrity of the websites through faultless accuracy of price and product information (live feeds and static) and for timely and accurate uploading of offers, late deals and product updates.
- Content strategy – develop and implement a content strategy for websites, email and social media with a calendar of activity (right channels, right time) in line with brand guidelines and ensure consistency of message in line with business objectives.
- Campaigns – plan, implement and report on seasonal campaigns which are measurable, on message and in line with brand guidelines, budgets and business objectives.
- Budgets: propose, allocate and manage annual marketing budgets reporting on ROI and delivering the flexibility to meet business needs.
- Responsible for implementation of CRM strategy; compile, proof and segment data (from all touchpoints) and use email, print, e-newsletters and social media to drive direct response, conversion and engagement.
- Liaise closely with Sales Manager to ensure optimum timing and compilation of results.
- Use data to drive suggestions for product development.
- Responsible for all direct mail campaigns, in particular brochure production, from design brief and photo specification to liaising with contracts/overseas teams to ensure marketing have definitive and accurate accommodation details, co-ordinate information and prices from other departments/affiliates/suppliers and establish mailing/distribution strategies in line with distribution deadlines.
- Responsible management and implementation of company-wide social media strategy, for identifying new channels/opportunities in order to increase customer engagement and brand awareness in line with business objectives.
- Advertising - plan, implement and monitor online and offline advertising campaigns in line with budgets, brand and business objectives.
- Responsible for design, production and distribution of all branded collateral for overseas resorts, for recruitment and for client documentation (including e-commerce) in line with corporate guidelines and brand identity.
- Responsible internal communications including company intranet and co-ordination of annual sales review meetings.
- Assist with the writing/distribution of press releases, for the supply of information to the media and for assist in the organization of press visits and trips.
- Jointly responsible for identifying opportunities for marketing affiliations and joint marketing activity including attendance at trade and consumer exhibitions and delivering joint campaigns.
Job Requirements
- 2-3 Years of experience
- Proven track record of delivering and reporting on ROI of online marketing strategies, PPC, SEO, social media etc
- Experience of e-newsletters production and monitoring
- Data driven and with a proven track record of CRM strategies and data management
- Experience of brochure production and managing print jobs
- Highly literate, creative, experienced at proof reading and copy writing
- Experienced at working to tight deadlines
- Attention to detail and high degree of accuracy
- Highly organized
- Keen skier/boarder
- Experience of managing website development projects
- Experience of dealing with PR
- Experience of implementation of corporate guidelines and brand management
- A demonstrable interest in travel
- Knowledge of key holiday destinations
- Foreign language skills
- Excellent interpersonal skills
- Communication skills
- Organizational skills
- IT skills
- Commercial awareness
- Good time management skills