SEO Specialist

MGF Group - Haram, Giza

Applicants for
1 open position
Experience Needed:
2 to 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
1 open position
About the Job
  • Responsible for managing the marketing team and agencies for both SEO and PPC, ensuring KPIs are established in line with marketing and business strategies.

Responsible for website and e-commerce strategies:

  • Agree, implement and report on ROI of PPC budgets and campaigns, ensuring keyword strategies (as part of acquisition strategies) are consistent with season and message.
  • Maximize online traffic, retention and conversions through multi-channel seasonal content marketing and implementation of latest SEO best practice reporting on ROI.
  • Increase online transactions by implementing e-commerce best practice and delivering exceptional user experiences.
  • Monitor website performance/functionality to deliver improvements to customer journey in line with budgets and business.
  • Ensure integrity of the websites through faultless accuracy of price and product information (live feeds and static) and for timely and accurate uploading of offers, late deals and product updates.
  • Content strategy – develop and implement a content strategy for websites, email and social media with a calendar of activity (right channels, right time) in line with brand guidelines and ensure consistency of message in line with business objectives.
  • Campaigns – plan, implement and report on seasonal campaigns which are measurable, on message and in line with brand guidelines, budgets and business objectives.
  • Budgets: propose, allocate and manage annual marketing budgets reporting on ROI and delivering the flexibility to meet business needs.
  • Responsible for implementation of CRM strategy; compile, proof and segment data (from all touchpoints) and use email, print, e-newsletters and social media to drive direct response, conversion and engagement.
  • Liaise closely with Sales Manager to ensure optimum timing and compilation of results.
  • Use data to drive suggestions for product development.
  • Responsible for all direct mail campaigns, in particular brochure production, from design brief and photo specification to liaising with contracts/overseas teams to ensure marketing have definitive and accurate accommodation details, co-ordinate information and prices from other departments/affiliates/suppliers and establish mailing/distribution strategies in line with distribution deadlines.
  • Responsible management and implementation of company-wide social media strategy, for identifying new channels/opportunities in order to increase customer engagement and brand awareness in line with business objectives.
  • Advertising - plan, implement and monitor online and offline advertising campaigns in line with budgets, brand and business objectives.
  • Responsible for design, production and distribution of all branded collateral for overseas resorts, for recruitment and for client documentation (including e-commerce) in line with corporate guidelines and brand identity.
  • Responsible internal communications including company intranet and co-ordination of annual sales review meetings.
  • Assist with the writing/distribution of press releases, for the supply of information to the media and for assist in the organization of press visits and trips.
  • Jointly responsible for identifying opportunities for marketing affiliations and joint marketing activity including attendance at trade and consumer exhibitions and delivering joint campaigns.
Job Requirements
  • 2-3 Years of experience
  • Proven track record of delivering and reporting on ROI of online marketing strategies, PPC, SEO, social media etc
  • Experience of e-newsletters production and monitoring
  • Data driven and with a proven track record of CRM strategies and data management
  • Experience of brochure production and managing print jobs
  • Highly literate, creative, experienced at proof reading and copy writing
  • Experienced at working to tight deadlines
  • Attention to detail and high degree of accuracy
  • Highly organized
  • Keen skier/boarder
  • Experience of managing website development projects
  • Experience of dealing with PR
  • Experience of implementation of corporate guidelines and brand management
  • A demonstrable interest in travel
  • Knowledge of key holiday destinations
  • Foreign language skills
  • Excellent interpersonal skills
  • Communication skills
  • Organizational skills
  • IT skills
  • Commercial awareness
  • Good time management skills
About this Company

MGF Group Owns 2 Companies:
Travel Agency
Import and Export

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