Brand Supervisor
MMIC -
Cairo, EgyptPosted 5 years ago33Applicants for1 open position
- 15Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals, and strategies to match up to
- Translate brand strategies into brand plans, brand positioning, and go-to-market strategies
- Lead creative development and create a motivating stimulus to get the targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
- Analyzing the success of marketing campaigns and creating reports
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding
- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
- Managing budgets and a team of junior assistants
- Organizing events such as product launches, exhibitions and photo shoot
- Managing P&L
Job Requirements
- Experience in Baby Milk brands is preferred
- Proven working experience as a brand supervisor
- Drive for results and leadership skills
- Excellent understanding of the full marketing mix
- Highly creative with the ability to think out of a box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Able to analyze sales budget in accordance with the target required
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with the latest trends and marketing best practices
- Comfortable working with numbers, metrics, and spreadsheets
- Excellent command of the English language
- BS/MS degree in marketing or a related field
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