Senior Social Media Specialist

Confidential Company - Dokki, Giza

Applicants for
1 open position
Experience Needed:
More than 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Arabic, English
1 open position
About the Job
  • Support the strategic direction of campaigns across paid channels
  • Responsible for executing on new opportunities to expand and improve lead-generating initiatives through paid media.
  • Optimize online audience criteria according to the brand set strategies and run ads according to the suggested spending budgets
  • Coordinate launch of media campaigns with different departments
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
  • Track and report daily, weekly, monthly, and quarterly KPIs for the demand generation program.
  • Leverage web analytics to evaluate audience behavior, paid channel attribution, engagement, and acquisition.
  • Direct and coordinate the development of digital creative including display ads, landing pages, and paid search text.
  • Manage online advertising budget.
  • Responsible for negotiating all insertion orders and contracts, monitoring fulfillment, and invoicing.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Identify buyer persona to better target identified audiences
  • Work cross-functionally across marketing, sales, and operations to develop and optimize paid campaigns and reports.
Job Requirements
  • 3+ years of Strong proven experience in the digital advertisement field. at least 2 years of focused experience planning and/or executing programmatic campaigns
  • Extensive experience managing Google AdWords and Google Analytics with search, display, video, and social media advertising proficiency
  • Strong analytical and reporting skills to analyze paid performance and communicate insights to various stakeholders
  • Very detailed-oriented in their work, and proactively recommends solutions to improve performance and operational efficiency
  • Self-starter who thrives in a fast-paced environment, managing and prioritizing multiple projects
  • Demonstrates a high-level of written, verbal, presentation, and interpersonal communication skills
  • Strong Excel knowledge and skills
  • Strong attention to details
  • High problem solving skills
  • Cultural or Educational background