Project Manager

Strategy:

• Responsible for setting product vision and strategy.
• On-going communication with the commercial team to articulate the business value to the team and the intent behind the product release or change in the nature of the product.

Releases:

• Plans with the commercial team what products will be released and the timeline for implementation.
• Responsible for choosing the upcoming product releases and making sure the products fit within the overall brand strategy, values, and objectives.

Ideation:

• Responsible for generating, developing, and curating new ideas, which one to push forward and which one to stop.

Marketing:

• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Evaluate the impact of marketing programs in achieving their stated objectives, including the impact on social media channels.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Other responsibilities:

• Responsible for sales targets’ achievement and product distribution.
• Overall achievement of the brand’s ROI.