Marketing Officer (CopyWriter)
MIU -
Obour City, CairoPosted 5 years ago277Applicants for1 open position
- 20Viewed
- 3In Consideration
- 3Not Selected
Job Details
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Job Description
- Assist in identifying the market segments that helps in attracting students from target schools in Egypt and in the Gulf area (UAE, Kuwait, and KSA)
- Assist in promoting post graduate studies to different target groups through website, social media, and relevant media tools.
- Coordinate the preparation and delivery of presentation in target schools inside and outside Egypt to promote MIU and attract students.
- Collect and evaluate materials such as: photos, videos, and news received about the university to be published on the university’s website, social media, and newspapers.
- Assist and cover events by writing press releases, videos-shoot, photo-shoot, and updating and maintaining content on the website.
- Administrating and moderating social media pages (You Tube, twitter, Facebook, Linked In) on social media contents and posts on YouTube and alumni Facebook page.
- Deliver the words and verbal content that accompanies the visual elements.
- Responsible for generating the words, slogans and audio scripts that accompany visuals.
- Accountable for checking all the content being advertised is truthful and complies with university marketing strategy and values.
- Be skilled in writing clear, concise and grammatically correct copy
- Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram.
- Optimizing social media posts (language, tone, and message) based on target audience’s behaviours.
- Specialise in producing copy for:
- Above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands
- Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail?
Job Requirements
- Bachelor degree - preferred Mass communication.
- 0-2 years of relevant experience.
- Advanced MS office level.
- Excellent English Language Command.