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Job Description
- This unique job is for an experienced analyst in the social media & marketing space, building communities around content.
- The key questions in this role will be things like what content type performs best on a page? What are the engagement metrics, audience demographics etc.
- What is the click through rate across a variety of mediums and what are the variables in an ad campaign that can be improved to optimize ad spend, copy, messaging, product type etc
- This job is all about analyzing data across a variety of platforms to look for trends, opportunities for viral growth and community expansion.
Job Requirements
- A smart, savvy person who understands communities and people on Facebook, Instagram.
- You must have worked with Google Analytics, Facebook Pixel and have experience with Google & Facebook other analysis tools.
- Research social media Facebook groups, Instagram hashtags, Google keywords for a particular product, brand or industry eg shoes, gucci or fashion.
- Write and update research reports on products, brands and industries to guide and advise paid ads, content & SEO strategies.
- Other third party analysis tools are vital to this role eg engagement calculators such as picodash or deep social are useful.
