Job Details
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Job Description
Main Job Duties:
- Manage social media team between strategist, content creators, media buying and designers.
- Plan and execute plans to reach the target audience through appropriate channels
- Brainstorm and develop ideas for creative marketing campaigns
- Create social media strategies to achieve clients marketing targets including SWOT analysis, competitive analysis, tactics, determine brand persona & brand voice
- Manage, create and publish original, high quality content
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with account managers and Marketing and Product development teams to create social ‘buzz’ regarding new plans.
- Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
- Deliberate planning and goal setting
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Content management
- SEO (search engine optimization) and generation of inbound traffic
- Implement a content editorial calendar & publishing schedule to manage content and plan specific, timely marketing campaigns.
- Determination, bench-marking, messaging and audience identification.
- Generate, edit, iterate and publish social media ads.
Job Requirements
- Minimum of 5 years experience working directly in social media strategy for a brand or at an agency
- Excellent written and verbal communication skills
- Solid presentation skills
- Excellent organizational skills with the ability to be a self-starter and manage multiple projects
- Monitor the latest trends in social media to improve campaign performance and provide recommendations on how clients can best leverage new platforms, tools and services
- Ability to create and lead high level social media strategies and campaigns
- Demonstrate strategic insight to develop plans that align with the clients business objectives and proposed strategy
- Ability monitor and report on performance of specific campaigns
- Ability to identify targets' preferences and create compelling content that appeals to them
