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Job Description
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Be in charge of marketing budget and allocate/invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Market through various channels and segment databases working with large data sets
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow.
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Job Requirements
- 5-7 years of
- Bachelor's Degree in Marketing, Business, or a Related Field,
- Excellent communication and interpersonal skills.
- Excellent organizational skills.
- Budget-management skills and proficiency
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