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Job Description
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website(s)
- Write and optimize contents for the website and social networking accounts such as Facebook and twitter
- Track and analyses website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the search engine optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
Job Requirements
- Proficiency in the Arabic and English language is a must.
- A postgraduate degree in marketing (or a professional marketing qualification), MBA is preferable.
- A minimum of 5 years of experience in a related field.
- Experience with SEO/SEM
