Senior Marketing Specialist
MOTHOL -
Nasr City, CairoPosted 6 years ago53Applicants for2 open positions
- 53Viewed
- 5In Consideration
- 48Not Selected
Job Details
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Job Description
- Participate in building the yearly forecast and marketing activities, based on the set marketing strategy
- Develop new product development plans and ensure successful new launches
- Responsible for achieving brand financials (market share, sales volume, revenue and profit growth)
- Ensure implementation of marketing activities as per the annual planning (merchandising, consumer promotion, POSM, sampling) to assure attainment of sales, margin and market share.
- Conduct regular field visit to monitor and control the execution of the planned activities.
- Collect and analysis the sales and distribution data by trade channel and area in comparison with the set budget.
- Recommend counteractive actions on unexpected activities or developments done by key players in the market.
- Develop, Review advertising campaigns objectives and actual deliveries
- Evaluate how changes in product positioning will impact sales, volumes, expenses and profitability
- Implement public relations activities coordinated with management.
- Track products budgeted expenses and ensure successful achievement.
- Prepare brand reviews with planned and implemented activities with a clear analysis on the category
- Communicate and train the sales team / merchandising team on plan –o-gram implementation.
- Propose trade related marketing activities (signage /in store advertising /etc...)
- Responsible for recommending the tactical activities needed monthly to achieve the sales targets in coordination with the country sales manager
- Other duties as assigned
Job Requirements
- Excellent command of the English language
- Proven working experience as brand manager or associate brand manager ( 3 years)
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Proven ability to develop brand and marketing strategies.
- Effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- BS/MS degree in marketing or a related field
