Marketing Section Head
MOTHOL -
Nasr City, CairoPosted 6 years ago71Applicants for1 open position
- 61Viewed
- 5In Consideration
- 4Not Selected
Job Details
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Job Description
- Responsible for the development of Company annual marketing plans including any associated budget.
- Assist in setting the vision, positioning, marketing strategies for his/her Category/Brand. Pricing, Media, and Promotion strategies along with the marketing manager.
- Develop and implement new product launches and promotions in coordination with R&D, Production, & Finance; measure success of launches and draw conclusion for future assortments and promotions.
- Develops and leads the execution of brand plan activities (Advertising, activation, sampling, POS ... etc.) & modifies activities according to business/environment needs and brand performance whiles monitoring that brand guidelines and budget are adhered to.
- Lead market research efforts (retail audit, qualitative and/or quantitative) to understand consumers’ perception and behavior and formulate effective marketing strategies to ensure their brands receive maximum visibility and perform better than their competitors.
- Effectively selecting the right suppliers, particularly the creative and research agencies and then take a lead in managing the relationships in ways that build volume and shares.
- Conducts Market Visits to get traders’ feedback and follow up on product’s availability and visibility.
- Any task as assigned by management/manager.
Job Requirements
- Gender : Male " Traveling"
- Bachelors/Masters in Business Administration
- 10 years functional experience out of which 3 to 5 years should be in equivalent
- Experienced in FMCG brand marketing
- Minimum of 3 years’ experience gained within marketing team in brand or customer marketing
- Strategic thinker with proven experience in developing actionable brand insights from consumer and market data
- Engaging and enthusiastic team player; strong on ideas and creating opportunities with a small budget
- Strong influencing skills with evidence of managing key stakeholders effectively.
- Strong presentation and communications skills (written and verbal)
- Highly organized and a solution thinker
- Commercial acumen and proven budget management experience essential
- Strong project management skills – experience of managing multiple projects through the full project life cycle.
- Experienced in managing agencies in a range of marketing disciplines.