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Marketing Section Head

MOTHOL
Nasr City, Cairo
Posted 5 years ago
71Applicants for1 open position
  • 61Viewed
  • 5In Consideration
  • 4Not Selected
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Job Details

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Job Description

  • Responsible for the development of Company annual marketing plans including any associated budget.
  • Assist in setting the vision, positioning, marketing strategies for his/her Category/Brand. Pricing, Media, and Promotion strategies along with the marketing manager.
  • Develop and implement new product launches and promotions in coordination with R&D, Production, & Finance; measure success of launches and draw conclusion for future assortments and promotions.
  • Develops and leads the execution of brand plan activities (Advertising, activation, sampling, POS ... etc.) & modifies activities according to business/environment needs and brand performance whiles monitoring that brand guidelines and budget are adhered to.
  • Lead market research efforts (retail audit, qualitative and/or quantitative) to understand consumers’ perception and behavior and formulate effective marketing strategies to ensure their brands receive maximum visibility and perform better than their competitors.
  • Effectively selecting the right suppliers, particularly the creative and research agencies and then take a lead in managing the relationships in ways that build volume and shares.
  • Conducts Market Visits to get traders’ feedback and follow up on product’s availability and visibility.
  • Any task as assigned by management/manager.

Job Requirements

  • Gender : Male " Traveling"
  • Bachelors/Masters in Business Administration
  • 10 years functional experience out of which 3 to 5 years should be in equivalent
  • Experienced in FMCG brand marketing
  • Minimum of 3 years’ experience gained within marketing team in brand or customer marketing
  • Strategic thinker with proven experience in developing actionable brand insights from consumer and market data
  • Engaging and enthusiastic team player; strong on ideas and creating opportunities with a small budget
  • Strong influencing skills with evidence of managing key stakeholders effectively.
  • Strong presentation and communications skills (written and verbal)
  • Highly organized and a solution thinker
  • Commercial acumen and proven budget management experience essential
  • Strong project management skills – experience of managing multiple projects through the full project life cycle.
  • Experienced in managing agencies in a range of marketing disciplines.

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