Job Details
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Job Description
Job Purpose
- Plan and execute all digital marketing, including SEO/SEM, PPC marketing database, email, social media and display advertising, developing and managing digital marketing campaigns
- Develop inspiring content (photo, video, copy) that pushes the envelope in terms of engagement.
- Oversees the social media company strategy.
- Managing online brand and product campaigns to raise brand awareness.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Developing and managing digital marketing campaigns
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Collaborate with internal teams to create landing pages and optimize user experience
- Responsibility for planning and budgetary control of all digital marketing
- Work with teams to identify social media content, topics, and information flow.
- Track metrics on audience, content, views, and competitors.
- Develop outreach and partner programs with relevant individuals and communities.
- Write, develop, and strategize for online content production and scheduling.
- Tracking conversion rates and making improvements to the website.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Improving the usability, design, content, and conversion of the company website
- Evaluating customer research, market conditions, and competitor data.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Job Requirements
Education:
- Bachelor's / Master's Degree in Marketing, Digital media or relevant field.
- Excellent grasp of social media and website metrics and best practices
Professional Certificates:
- Qualified member of the CIM or equivalent.
Experience:
- Experience managing PPC, SEO and Affiliate programmes.
- Strong understanding of current online marketing concepts, strategy, and best practice.
- Experience in e-commerce, SEO, PPC, Email marketing, and social media.
Competencies / Skills:
- Excellent written and verbal communication skills
- Web development skills
- Project Management skills
