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Job Description
- Handle all social media marketing efforts, from ideas and calendars to execution and measurement, in coordination with the Marketing Manager.
- Provide a supporting role in all email marketing efforts, from managing lists to drafting and launching campaigns, to troubleshooting and analysis.
- Maintain and coordinate team communication, and follow up with the daily tasks.
- work with the marketing manager to ensure and translate strategic marketing plans into actionable tasks.
- Support in content marketing efforts, from ideas to creation and publishing, and handling creating landing pages, blog posts and following up on related creative tasks.
- Support the marketing manager in creating and managing display and SEM marketing campaigns.
- Function within a team structure and operate as a partner to all team members across the company.
Job Requirements
- Experience in creating a social media content plan and execute against it.
- Must be very knowledgeable in growing audience organically.
- Must show a proven track record of managing and growing user bases across social media channels.
- Must know how to follow trends and leverage them.
- General knowledge of SEO is required.
- Must have experience in Email Marketing.
- Must be able to demonstrate what measures and techniques they took to increase open rate, Click Through Rate, and reduce Bounce rate.
- Familiarity with email authentication and validation techniques like; SPF, DKIM, and DMARC.
- Knowledge in using social media management tools like Hootsuite, Sprout Social, Falcon.io etc.
- Must be able to demonstrate how to keep the email list hygiene and what techniques should be used to suppress bounced emails.
- Must be able to create landing pages, and must be familiar with landing pages creation tools, and landing pages design principles.
- Must have a comprehensive idea of different Arab cultures and its nuances.
- 3-5 year’s experience in a similar role.
- Familiarity with content marketing.
- Knowledge of YouTube and video production is a plus.
- A keen eye for design is a plus.
- Knowledge of Gaming and sports is a plus.
- Familiarity in front End is a plus.
- Familiarity with WordPress.
- Experience in PPC/ SEM and display marketing experience is desired.