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TV Drama Design and Script-writing Team Coordinator

UNICEF
Cairo, Egypt
Posted 5 years ago
97People have clicked1 open position
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Job Description

The TV production is based on a format that combines the educational messages with an entertaining format: the edutainment approach. The popular entertainment format of a serial TV drama has been identified as tool for respond to development needs and requires to be very carefully designed.

The TV Drama is based on Bandura's social learning theory--which emphasizes how modeling and enhancing people's sense of efficacy can help them improve their lives--is at the heart of numerous serial dramas now airing in Africa, Asia, and Latin America.

According to Bandura, the television programs spark behavioral and social changes using four guiding principles:

  • Contrasting role models with positive and negative models exhibiting beneficial or detrimental lifestyles and transitional models changing from detrimental to beneficial styles of behavior.
  • Vicarious motivators that serve as incentives to change by showing the benefits of the positive lifestyles and the costs of the detrimental ones.
  • Attentional and emotional involvement within the programs to sustain viewers' attention.
  • Environmental supports with each program that contains an epilogue providing contact information for relevant community services and support groups.

Job Requirements

Education:

  • Background in social sciences and/or relevant areas
  • At least 5/8 years of experience of working on media production and scriptwriting
  • Previous experiences in edutainment production, research, and evidence-based content production
  • Demonstrated ability to work in a multicultural environment and establish harmonious and effective working relationships
  • Previous experience working with GOE desirable
  • Fluent English and Arabic communication skills is a must

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