TV Drama Design and Script-writing Team Coordinator
UNICEF -
Cairo, EgyptPosted 6 years ago97People have clicked1 open position
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Job Description
The TV production is based on a format that combines the educational messages with an entertaining format: the edutainment approach. The popular entertainment format of a serial TV drama has been identified as tool for respond to development needs and requires to be very carefully designed.
The TV Drama is based on Bandura's social learning theory--which emphasizes how modeling and enhancing people's sense of efficacy can help them improve their lives--is at the heart of numerous serial dramas now airing in Africa, Asia, and Latin America.
According to Bandura, the television programs spark behavioral and social changes using four guiding principles:
- Contrasting role models with positive and negative models exhibiting beneficial or detrimental lifestyles and transitional models changing from detrimental to beneficial styles of behavior.
- Vicarious motivators that serve as incentives to change by showing the benefits of the positive lifestyles and the costs of the detrimental ones.
- Attentional and emotional involvement within the programs to sustain viewers' attention.
- Environmental supports with each program that contains an epilogue providing contact information for relevant community services and support groups.
Job Requirements
Education:
- Background in social sciences and/or relevant areas
- At least 5/8 years of experience of working on media production and scriptwriting
- Previous experiences in edutainment production, research, and evidence-based content production
- Demonstrated ability to work in a multicultural environment and establish harmonious and effective working relationships
- Previous experience working with GOE desirable
- Fluent English and Arabic communication skills is a must