Senior Brand Manager

Main Purpose:

• Leads the development of the marketing plan and its execution.

Responsibilities:

• Develops the brand vision and strategy through analysing the market tactics.
• Leads process of developing brand positioning, KPIs and strategic marketing plans to ensure profitable growth and growing consumer base
• Leads the brand team in deep understanding of brand target audience needs perception, attitudes and translate into relevant products brands.
• Controlling the brand marketing budget following company financial system and procedures
• Monitoring the sales figures of the company against retail audit readings
• Analyse brand factors such as distribution, statistical reports and market trends to provide future forecast.
• Visit different trade channels on regular basis to monitor performance of brands and competition
• Overseeing any new product launches with all its support