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Job Description
Main Purpose:
- Leads the development of the marketing plan and its execution.
Responsibilities:
- Develops the brand vision and strategy through analysing the market tactics.
- Leads process of developing brand positioning, KPIs and strategic marketing plans to ensure profitable growth and growing consumer base
- Leads the brand team in deep understanding of brand target audience needs perception, attitudes and translate into relevant products brands.
- Controlling the brand marketing budget following company financial system and procedures
- Monitoring the sales figures of the company against retail audit readings
- Analyse brand factors such as distribution, statistical reports and market trends to provide future forecast.
- Visit different trade channels on regular basis to monitor performance of brands and competition
- Overseeing any new product launches with all its support
Job Requirements
- Bachelor’s degree preferably in Economics, Business (marketing major) or Mass Communication.
- Experience: 6-8 Years of experience in brand management
- Languages: Perfect command of English language (Speaking, reading and writing).
- Computer Skills: MS Word Skills Advanced MS Excel Skills Advanced MS PowerPoint Advanced MS Outlook Skills Advanced.
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