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Job Description
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The SEO / SEM Specialist will manage and execute search strategies for clients across a variety of industries, using both paid search and organic tactics.
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The specialist will devise content strategies, research and test keywords, manage Pay-Per-Click campaigns, analyze click-through data, and identify synergies between SEO and SEM to inform both strategies
Job role
- Review and analyze company and clients’ sites for areas of improvement
- Optimizing landing pages for search engine optimization
- Researching and implementing content recommendations for organic SEO success
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Set SEO analysis market research and strategy
- Create the SEO / SEM plan
- Writing effective SEO content for different websites
- Managing all SEO activities such as content strategy, link building and keyword strategy to boost rankings on all major search engine networks.
- Preparing detailed strategy reports
Job Requirements
- Minimum 2 year of proven SEO / SEM experience
- Experience with WordPress website optimization tool
- Has a strong understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building
- High level of experience in data analysis techniques, as well as excellent knowledge of data sources.
- In-depth experience with Google analytics & Google Search Console
- Solid understanding of performance marketing, conversion, and online customer acquisition
