Job Details
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Job Description
Main Job Duties:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization's website(s)
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and web-casts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
Job Requirements
- 5 years experience in digital communications and marketing
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing, Digital technologies or relevant field
