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Job Description
Major Accountabilities
- Portfolio Strategic Impact & ROI
- Monitor market trends in the region and advise management of changes in competition, product availability or related matters.
- Assist in the development of marketing strategy and overall objectives.
- Develop and execute advertising and promotion tactics for assigned products.
- Monitor and analyze the effectiveness of promotional materials in the field to take remedial action where necessary.
- Assist in the management of budgetary responsibilities as necessary.
- Assist in the identification of new business opportunities through continuous assessment of market dynamics.
Brand Plan Implementation & Evaluation
- Assist in the direction of marketing activities for the achievement of short and long term business objectives, increased profit and market control.
- Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
- Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.
Market Analysis & Forecasting
- Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
- Ensure the use of effective forecast models and make recommendations for improvement as necessary.
- Contribute to market forecasting as necessary.
- Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
- Monitor market place competitor product evolution as necessary.
Building Effective Business Partnerships
- Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
- Communicate and co-ordinate promotional activities with sales management.
- Assist the sales force in product training and strategy orientation.
- Ensure the implementation of management plans for all KOLs to advance business partnerships.
- Develop sound business partnerships with all internal, external and global stakeholders.
Job Requirements
SKILLS AND CAPABILITIES NEEDED
Essential Skills required:
Scientific Knowledge
- In depth knowledge of competitor & brand knowledge
- Knowledge of product pipeline
- Market insight
- Policies and process knowledge
Planning & Organization
- Territory planning
- Project management
- Meeting organization
- KOL management
- Policies and process knowledge
Communication Skills
- Face to face communication skills
- Group Presentation & training skills
- Expert Group facilitation and moderation skills
- Negotiation skills
Strategic Partnering
- Provide strategic input and thought-leadership cross functionally – Brand Strategy.
- Internal training
- Business Acumen
Leadership & Coaching
- Coaching in call and group meetings
- Team management
- Performance management
- Recruitment & interviewing
- Talent Management
EssentialExperience required :
- Minimum 3 years of experience as MR within the pharmaceutical industry and minimum of two year experience as product manager in a multinational company
- Pharmacy , vet or medical background
- Fluency in English language
