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Job Description
Fashion Social Media Specialist
Our goal is to be the best Fashion retailer in the Middle East in the eyes of our customers.
Overview:
- Responsible for developing social media and digital content strategies for Rebellious Rasha Online Fashion Boutique.
- The Social Media Specialist should quickly understand and support initiatives that will contribute to the goals and success of campaigns and online presence across all channels.
The Essentials:
- Create and publish content on all social media channels
- Develop and implement social media and digital strategies on behalf of the brand
- Create different digital content for social media, blogs, newsletter and whatever required in English and Arabic language.
- A deep understanding of the Middle East Fashion Retail consumers and what motivates them online
- Ensure social media channels are growing in followers, while driving traffic and revenue
- Be our brand voice on social media by researching, creating, scheduling daily posts on Instagram, Facebook
- Understand and report on analytic data related to social media
- Create and execute social media promotion, contests, campaigns, and content
Job Requirements
- Passion for the retail space, fashion and social media, including finding inspiration from influencers and other leaders in the fashion/lifestyle category
- Ability to manage and coordinate projects so that they are organized and delivered on time
- Passion for fashion and lifestyle brands and the desire to inspire others
- Advanced knowledge of social media platforms and digital marketing best practices
- Excellent analytical, data analysis, creative and innovative abilities
- An understanding of market trends and customer mindsets
- Ability to be organized, multi-task, and maintain all aspects of social media
- Strong initiative and vision for continuous improvement
- Strong project management skills and ability to meet all project deadlines
- Respond with urgency to address all project needs
Expert Experience:
- Ideal candidate will have a minimum of a bachelor’s degree
- One to two years of experience in social media marketing in fashion, beauty or luxury products with demonstrated successes; or equivalent combination of education and experience.
Behaviors /Abilities
- A passion for social media
- Strong copywriting skills
- Flexible and adaptable to change
- Be open to change and challenge in order to drive the business forward
- Excellent attention to detail
- Enjoys variety and demonstrates creative flair
- Proactive team player
- Self-motivated, uses initiative and problem solver
- Willingness to go beyond the call of duty to get the job done
- Strong communicator internal / external
