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Job Description
- We are hiring a " Social Media Specialist" for a respectful Marketing Agency located in Dokki.
- Working Condition:
- Days Off: Friday & Saturday.
- Working Hours: 8 Hours.
- Job Level: Senior.
- Job Description:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining social media presence across all digital channels.
- To build a full plan with content creation to cover campaign objectives & syncing with designers to provide relevant designs.
- Brainstorm new and creative growth strategies.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Advertising web portals and online forums
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
- Executing campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, LINKEDIN.
- Working with the sales account management team to acquire client assets and coordinate campaign launches.
- Working with the delivery team “Designers” to ensure full, on-time, and efficient delivery of advertising campaigns
- Working with the billing team to accurately track what to bill clients on social campaigns.
- Communication with external teams when necessary, including client or agency teams, social vendors, and partners.
- Implement best practices for copy, creative, and audience targeting with oversight from the Director of Paid Strategy.
- Collecting and Evaluating customer feedback data.
- Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.
Job Requirements
- 2-5 years’ professional experience working in social media or social analytics at a brand, publisher, agency, or similar.
- Previous experience in a similar digital marketing role.
- Experience in digital marketing at a strategic and hands-on operational level.
- Excellent written English and proven design flair.
- Team player.
- Relevant experience including CMS, SEO, PPC, e-marketing, social media, and analytics
- Knowledge of current online marketing trends and best practices.
- Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
- Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google AdWords, Twitter Ads.
- Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.
- Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.
- Exceptional attention to detail and organizational skills.
- Must have knowledge for below platforms:
- Google AdWords application.
- Social Media applications.
