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Job Description
- Advanced Boolean query building & data extraction from digital data tools (e.g. Brandwatch, Clarabridge, etc.)
- Create insightful dashboards and important alerts for internal customers
- Derive insights by analyzing digital data (e.g. trends, themes, etc.) to answer business questions
- Find the best way to communicate these insights to internal business partners (meetings, report writing, etc.)
- Deliver real-time analysis for brand campaigns / crises / always-on campaigns – Perform analysis on-the-fly & feed into marketing activities during ‘campaign nerve centers’
- Management of the Social Analyst team
- Developing the skills and talent of the social analysts, and raising the overall team capability on social analytics
- Perform translations as required
- Identify candidates for new services or ways-of-working improvements and feed this into a global center of excellence to drive service improvement
Job Requirements
- Some managerial experience
- Experience of digital data tools (social listening tools, native social platform analytics, etc.)
- Passion for analysis and insight discovery
- Experience in corporate storytelling or the communication of complex information in a simplified way
- Experiencing manipulating and analyzing large datasets
- Passion for the social & digital world and its implications for business
- Eager to grow within Client and move around the business (career path likely to be within wider analytical pool)
- Appetite to learn the ‘art of the possible’ and then capitalize on this in next role
- Self-starter able to ‘muck in’ as required and pick up ways of working quickly
