Third Party Marketplace (3PM) Manager
IBM -
Cairo, EgyptPosted 6 years ago24People have clicked1 open position
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Job Description
Job Description
IBM continues to expand. Whilst this is not an open position, we will be looking for a Third Party Marketplace (3PM) Manager R&R in the coming months.
An IBM 3rd Party Marketplace Manager :
- Maps out the buyer journey for IBM Products on 3PM
- Works with IBM and Business Partner Marketing to design, develop and execute targeted marketing campaigns to drive awareness and pull for the IBM SaaS offerings on Marketplace
- Create content repository for available IBM Marketing assets
- Measure, track and own responsibility for 3PM Full Funnel KPIs and related campaign success , working with IBM Business Units and Business Partner on corrective actions
- Works with IBM Brand/Product and GBP teams on campaign messaging
- Manage marketing agency-related activities
- Works with BP and agencies on SEO and demand generations
- Supports BP 3PM recruitment messaging and value proposition
- Works with IBM ww team on integrating IBM Marketing and Third Party Marketplace Marketing Stack.
- Captures lessons learned & best practices
- Prepares and submits a marketing plan to the IBM Business Development Exec for approval and updates every quarter
- Oversees implementation of the approved marketing plan
- Reviews and secure approval of the marketing plan, and updates to the plan, from the IBM BDE
- Leverages any IBM SaaS marketing campaigns that could drive further awareness
- Acts as focal point for communicating with IBM business Unit Offering Managers/teams and GBP teams
- Prepares for Marketplace launch activities
- Creates marketing plans for IBM Third Party Marketplace activities
- Leads the Ingram team on the implementation of the SaaS Offerings strategy on the Ingram Marketplace
- Works with IBM’s Cloud Development Group to onboard new offerings onto Ingram Cloud Marketplace
- Confirms testing of new offerings is done to ensure auto provisioning, billing, etc.
- Works with IBM Business Units to ensure Partner is leveraging full set of enablement materials.
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Job Requirements
Required Technical and Professional Expertise
Experience Required
- At least 5 years experience in digital marketing and e-commerce
- Solid understanding of digital buyer journey
- Experience working with digital agency and preparing marketing briefs
- Proof of managing multiple stakeholder projects
- HTML and basic Graphic Design Skills
- Entrepreneurial and self-motivated
- Fluent in English
