Job Details
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Job Description
- Oversee all digital marketing initiatives and analytics of executed activities Manage and create marketing content on an on-going basis to deliver the strategic marketing plan including, Advertising, collateral, white papers, articles, emails, social media, presentation decks to drive leads and brand awareness.
- Use SEO strategies and tactics including the use of keywords to drive organic traffic to our website, as well as monitoring how to improve organic search engine performance and goal-setting based on click-through rates, traffic and conversions.
- Oversee all ongoing website development regarding content management, domain strategies and optimizing technical functionality.
- Show an awareness of thought leadership that expands company’s opportunities and supports a complex sales process that is incorporated into key marketing campaigns.
- Deliver routine analytics to senior management illustrating key measurement metrics and how they stack up to our competitors.Launch and optimize social media marketing campaigns.
- Responsible for project review and ROI calculations for all marketing endeavors.
- Work with sales and market development to develop compelling customer presentations focused on PaySky’s value proposition to our target markets.
Job Requirements
- Working hours:9
- 2 days off