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Job Description
- Creates and maintains marketing campaigns intended to reach an online demographic.
- Take full responsibility of a campaign, from concept design and scheduling to ongoing implementation and performance tracking, or only a specific task related to the marketing initiative, such as scheduling social media posts or designing mass communication copy. In either case,
- E-marketing specialist plays an integral role in the success of an organization's online marketing efforts.
- Manage the company's social media channels , publishing new content and news related to that business on a daily basis in order to obtain new clients.
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using analytics tools
- Research and test partnerships with new ads platforms to expand our reach and/or lower our cost-per-acquisition.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Creating and sending email campaigns.
- Optimizing web content for SEO strategies.
- Updating social media profiles.
- Advising about new trends.
- Managing the development and launch of display advertisements.
Job Requirements
- BA/BS or equivalent working experience.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Adwords), re-targeting, social network advertising (Facebook Ads).
- Excellent communicator with ability to sell and convince.
- Experience handling marketing budgets and forecasting/reporting results.
- Fluent English speaking and writing
- Experienced in dealing with Facebook and Twitter and Instagram and sms messages and send e-mail.
- Good written and spoken communication abilities.
- Self motivated and flexible.
- Critical thinking.
- Independent.
- Able to work on several projects at the same time.
- High attention to details.
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