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Job Description
Duties and Responsibilities:-
- Planning, development and execution of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
- Interfacing with marketing communications functions, as well as PR, events, and business development teams.
- Leading ongoing management of digital touch points, social networking landing pages, and mobile.
- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
- Owning and maintaining site analytics, metrics, and campaign reporting.
- Update and monitor the company websites.
- Improve search-engine rankings.
- Share qualitative content on different social media channels.
- Monitor and improve (if needed) company’s online reputation.
- Create, send and answer email campaigns.
Job Requirements
- Minimum of 2 years of experience in digital marketing
- In depth knowledge of SEO and adwords programs.
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns.
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong management skills, excellent oral and written communication skills.
- Experience delivering digital campaigns for mainstream products and services
- Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver
- HTML 5, CSS is an asset.
