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Job Description
- Create and maintain company social media pages and profiles
- Moderate user-generated content and messages appropriately, based on company and community policies
- Create and implement social media marketing plan and editorial calendar
- Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
- Manage our "Google campaigns" in specific
Job Requirements
- Bachelor’s degree in marketing, communication, or related field
- 2+ years’ experience in digital marketing and social media
- Strong familiarity with the business application (Google Adwords)
- Knowledge of project management and web design best practices
- Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns
- Strong written and verbal communication skills