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Job Description
- Plan and manage the publishing calendar, social objectives, messaging, writing of posts, aligning to the overall product and marketing plan
- Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing, display &, etc.) that drive high converting customers to our products.
- Utilize a variety of targeting capabilities (location, device, demographic, customer lists, etc.) to effectively reach qualified audiences with compelling messaging and product offerings.
- Operate campaigns on Facebook, Google Display Network,, twitter.
- Effectively communicate wins, identify trends, and proactively offer campaign suggestions; Able to communicate complex ideas effectively to customers.
- Analyze KPIs (including, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance.
- Assist Manager in Define and execute an Marketing strategy to improve brand engagement, Includes A/B testing and launching new channels / campaign types.
- Manage short-term and long-term projects alike; with an ability to dive deep to surface any and all issues that allow us to gather insights, solve problems, and further our business
Job Requirements
- Marketing background is a must
- Experience in digital marketing agency is preferable