Job Details
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Job Description
Responsibilities:
- Create, manage, optimize direct response paid media campaigns across multiple digital platforms such as email, display, social media, Google,youtube, search, content sponsorships, video and more.
- Identify, research, evaluate media market trends, media supply availability, new markets and competitive activity. Capitalize on untapped opportunities such as niche sites and networks highly relevant to our products that might otherwise be overlooked.
- Set-up and monitor advertising campaigns using ad tags or site-served creative.
- Analyze media buys and associated metrics on a daily basis to ensure campaign profitability. Analyze campaign data and develop tactics and strategies to continue scaling spend and improving performance. Measure and optimize campaigns using vendor dashboards, Google Analytics, and other reports.
- Proactively and effectively optimize paid campaigns utilizing KPI metrics and internal data to project performance, scale and continuously improve campaigns.
- Collaborate/coordinate with cross-functional teams including content, creative and development to craft new content for landing pages used for advertising campaigns.
Job Requirements
Requirements:
- Bachelor's degree in Marketing, Communications, Advertising or other relevant fields (or equivalent).
- At least 2-3 years’ technical experience with digital media buying.
- 2+ years of hands-on set-up, management and optimization of paid media campaigns within channel interfaces directly or buying platforms to deliver on various marketing goals.
- Excellent relationship building, communication, and negotiation skills a must.
- Strong Google Analytics skills and working knowledge of SEO.
- Experience managing large monthly advertising budgets.
- Some knowledge and understanding of search marketing and programmatic marketing.
- Excellent written and verbal communication skills.
- Able to work independently with minimal supervision as well as collaboratively with management and peers.
- Exceptional work ethic, high sense of urgency, driven and self-motivated.
- Excited to learn new things and to work across multiple properties and business types.
